Miranda July- Filmmaker, Director, Writer and Artist
Miranda July is an artist, filmmaker, and a writer that started her career by creating her own independent company called “Big Miss Moviola” in the mid-1990s, which was later change to Joanie4Jackie, and helped distribute female short films. Joanie4Jackie was created to help connected and network with other female filmmaker/artist and not feel isolated. The site began as an Video chain letter, where women would submit their films online and Miranda would recorded on a cassette tape and add on various work on several tapes. She encourage everyone to disturbed their work on the cassette and allow others to view clips/films to build a following of female filmmakers. The site since draw big impacts because it’s still use in universities, and female filmmakers are still submitting work. Miranda July has had her film project and artwork exhibit around the word, and also created a program about filmmaker for young teenage girls called Joanie4President in Portland, Oregon. She is also the director of “Me and You and Everyone We know” and “The Future”. She also co-wrote “The Center of the World” and a collection of short films. Miranda July is considered to be one the pioneer of Riot Grrl movement which practices the DIY (Do it yourself). “Me and You, and Everyone We know” won the Camera d’ Or at Cannes in 2005, and Roger Ebert describe her work orignial and qutoe “July fits no genre, fulfills no expectation, creates its own rules and seek only to share a strange lovable mind with us”(NY times, July 14, 2011,pp.4) July’s work never reference other films and doesn’t decribe herself as a cinephile and market herself as a brand by appearing in her own films.
http://www.nytimes.com/2011/07/17/magazine/the-make-believer.html?_r=1&pagewanted=all
Girls Make Media ( New York: Routledge, 2006)Brought to You by Girl Power: Riot Grrrl's Network Media Economy By Mary Celeste Kearney
Miranda July's technique of spreading awareness about her company via chain letter was really interesting and caught my attention. It seemed to be an effective method and could possibly be a successful form of bringing alternative media to a broader public. She seems very original too in that she appears in her own films. Such would allow her to bring her own vision and perspective into her own films as well. This film director seems to have a lot of original and refreshing ideas that other women aiming to revolutionize the mainstream film industry could really learn from and use themselves.
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