Western influence in South Asian Media has been increasing in countries such as Pakistan, Bangladesh and especially India. My main focus is Indian media because it has the most influence in other South Asian countries with the most success in ads and movies. Advertisements have changed so much within the past decade that it's become noticeable to different demographics in the desi (South Asian) community. One of the most noticeable marketing strategy has been the role of women, young women specifically. Commercials have changed from being more family oriented to overtly sexual. The female model's image, which are played mostly by Bollywood actresses, have very distinct features. The more "American" an Indian model looks, the more ads she'll be cast in. The obsession with skin whitening creams and Bollywood actresses endorsing beauty products for women in India have been one of the leading factors to marketing success. The success of movies, fashion, music and products have been credited to the young women luring consumers with their looks and ability to be an actress, spokesperson and model all at the same time.
Final Project Presentation:
Hey Ziasumi,
ReplyDeleteI just finished looking at your presentation and absolutely loved it. I definitely realized how much of an influence American and western culture had on India. It was very insightful and eye-opening.
Do you plan on exploring this issue even further? Perhaps create a series or documentary film on this?
Thanks Marilyn!
ReplyDeleteI actually have a friend who is even more interested in this topic and she actually wants to make a documentary about this for a class project of hers and she asked me if I'd like to help out and I'm all for it!
Hopefully when she's done I'll be able to post it up on this blog if I can.